The demonstration will give you a quick overview of the software to allow you to judge whether the packages are suitable for your application.

To sign up for the web demonstration please email mailorder@trilogygroup.com with your name, phone number and organisation and we shall email you back with the instructions on how to view the demonstration.

WebEx Demonstration

The demonstration will cover the following aspects on running a mail order or multi-channel company:

MARKETING

• Setting up promotions and campaigns with special deals
• Analysing profit per promotion
• Forecasting
• Extracting targeted lists of contacts for a mailing
• Grading customers
• Creating a targeted flyer

SALES & CUSTOMER SERVICES

• Entering B2C telephone and mail orders
• Trade orders
• Customer services enquiries and customer relations management
• Returns
• Gift orders (if required)
• Subscriptions, EPoS and e-Commerce (if required)

STOCK FUNCTIONS

• Products, stock control and product ordering
• Goods-in
• Picking, packing and distribution

REPORTING

• Accounting
• Sales
• Ad hoc business intelligence

Press Contacts:

LONDON, UNITED KINGDOM, August 2006 – Trilogy Enterprise Systems Limited is pleased to announce agreement for the supply and implementation of its Commerce Manager software to long established customer Stanfords.

After a year of consideration, Trilogy’s publishing and retail applications were selected by Stanfords, for their superior functionality, innovation and technology. The Trilogy applications will fully manage the retail (London, Manchester and Bristol), trade, mail order and on-line web order fulfillment requirements in one integrated system.

“Selecting a partner to supply and implement an ERP system is a critical business decision. Our decision was based on a clear understanding of our requirements. Trilogy clearly rose to the top again and we are delighted to be working with them in a genuine longstanding partnership.” said Stanfords Managing Director, Douglas Schatz.

Alex Dare, Group Managing Director, Trilogy Group stated, “We are delighted to have such a prestigious customer remain with Trilogy. Stanfords has been a customer on our earlier system for over 12 years and it is a great vote of confidence that they have decided to upgrade to our latest software and made a commitment for the next 6 years.”

Stanfords Retail Director, Frank Watson added “Trilogy is very easy to do business with and demonstrated both high commitment and extensive knowledge of all the aspects of our business from publishing to retail. We are delighted with this continued relationship and look forward to a continued success for many years to come.”

Key capabilities available in the Trilogy Commerce Manager solutions are:

• Publishing Manager – provides integrated campaign management, contact management, order fulfillment, stock control, rights and royalties processing, subscriptions, purchasing and distribution.

• Title Manager – provides integrated product management, production control, scheduling, marketing and catalogue production.

• Retail Manager – provides and integrated real-time solution between EPOS and back office systems including credit card processing and fail-safe operations.

• Data Warehouse – provides a sophisticated, business, reporting facility with extensive information delivery options.

The Trilogy applications are developed in a Microsoft open technology environment and deliver a highly functioned, low cost of ownership and future proof solution.

Product Acailability

The Trilogy Publishing Manager and Retail Manager solutions are currently shipping and Title Manager is in early customer release.  For more information, please contact Trilogy Enterprise Systems Limited in Europe at +44 (0)1242 222132.

About Trilogy

Trilogy Enterprise Systems Limited, a division of Trilogy Group, was founded in 1987 and is a leading supplier of application software for the Publishing, Retail and Mail Order market place. HQ administration is in Milton Keynes, England with marketing and development operations located in Cheltenham and Reading. Dealers have been appointed in the USA and Canada.

For more information, visit http://trilogygroup.com/

About Stanfords

Stanfords was established in 1853 by Stanfords, map seller. Today, 150 years on, Stanfords is the UK’s leading specialist retailer of maps and travel books. Stanfords’ flagship store in London’s Covent Garden first opened its doors in January 1901 and today carries our complete range of maps, books and travel related goods. In addition, Stanfords has a store in Bristol and one in Manchester which offer similar stock profiles to that of the flagship store. We also have a Head Office in London, where our administrative staff are based.

For more information, visit https://www.stanfords.co.uk/

Certain statements contained in this release may be forward looking statements and are thus prospective. Such forward-looking statements are subject to risks, uncertainties and other factors which could cause actual results to differ materially from future results expressed or implied by such forward looking statements.

For many years, the Commerce Manager has had the ability to extract lists based on one or more of the following criteria:

• Keyword(s) on contact
• Order / invoice number
• Purchase history by date, value and category of goods purchased
• Country
• Town
• County
• Organisation
• Partial address / partial postcode
• Type and sub-type of contact
• Language
• Source Code
• Age of contact in database
• Contact’s position
• Plus custom configured criteria
• Plus others

The latest feature – binary scoring – allows you to grade customers from 1 to15 by the regularity of their purchasing habits weighted in favour of the most recent purchasers. This grading can be used in conjunction with the above bulleted criteria for a highly targeted mailing list.

This feature is of particular interest to companies that wish to target regular or repeat customers.  For example companies that sells health products or clothing.

Four time periods are entered (for example: four quarters of the year) to define the regularity and the system will grade each contact based on how often they purchase.

Taking the example of four quarters, someone who purchased in quarter 1 but did not purchase again would be graded as “1”.  While a customer who purchased in all four quarters would be graded as “15”.

You can then extract contacts based on their grades.  Typically, you would extract customers with a grading of greater than “12” and mail them with a Thank You letter or an offer to join your club to ensure loyalty.  While you may mail out those that are graded “4” or less with a special offer to capture their custom again.

You can define as many time periods as you require and generate scores as many times as you need.

Data Capture

The data capture feature allows the call centre operator to collect data from customer pertaining to the supply.  For example if you were selling personalised cakes, the data required could be a message, the name of recipient and the occasion.

The system allows you to configure an unlimited number of input fields.

Message Templates

Multiple message templates using the data capture entries can also be configured so that wording on the personalised item or on a gift message can be swiftly entered in sales order processing.

Personalisation Options

Having collected the data, the operator can then process a variety of options for the goods. Again taking the cake example, options could include toppings, colour of message, fillings and size. Each of these options may or may not carry additional charges.

Once the order is completed, the details can be printed on a worksheet for the production of the goods.

The facility is being presently used by BelArto in Nottingham for the production of wedding stationary.