Trilogy Commerce Manager has a powerful list management system to ensure a high response rate to your mailings. Contacts can be extracted using a large number of different criteria including those based on geography, keywords, source code, type code or buying habits. Having extracted a hit list, the recipients can be mail merged using Word or exported to a file to a mailing house. Mailsort facilities are optionally available to reduce the cost of postage.
For extremely large mailings of over a million, a special architecture is employed to ensure a fast response in order processing.
For more details, please phone Alex Dare in the UK office on +44(0)1242 222132 or email alex_dare@trilogygroup.com
For North America please phone Dennis Butler at 1-888-269-0535 or email dennis.butler@pubtechconsulting.com or visit www.pubtechconsulting.com
Benefits
Increased Sales and Reduce
Rather than mass mailing with a high level of wastage you can reduce mailings to the targeted groups most likely to buy. The list may be by contact profile or perhaps a group of people who have previously purchased a category of product.
It is possible to extract a list based on the value of previous purchases.
Extract Your Most Regular
Regular purchasers can be identified and extracted using a grading system designed to favour regular and habitual customers. This list can be used to keep your core customers satisfied.
Rented lists can be easily imported using the Customer Import Module. While importing, keywords and source codes can be added allowing for non-respondents can be removed from the database after the mail shot.
Save Money using Mailsort
Mail shots can be printed using the Mailsort module. This feature alone can provide you with a rapid return on investment by saving you significant costs in your mailing campaigns.
