Trilogy Publishing Manager will administer your marketing.

Promotional deals can be specified and costs can be allocated to provide media management, campaign performance and prospect analysis.

The system also can provide a sales forecast and stock order reserve based on the performance of past campaigns.

All special deals, delivery charges and prices will be automatically displayed in order processing based on the promotion code.

Targeted catalogues can be produced using the Catalogue Production Module from stored data in the Stock Module.

For more details, please phone Alex Dare in the UK office on +44(0)1242 222132 or email alex_dare@trilogygroup.com

For North America please phone Dennis Butler at 1-888-269-0535 or email dennis.butler@pubtechconsulting.com or visit www.trilogynorthamerica.com

 

publishing-manager-campaign-management

 

Click here to view our Publishing Manager Overview.pdf

Benefits

Increased sales

By analysing customers’ buying habits and interests it is possible to find hidden trends, thereby increasing sales probability.

 

Optimize the marketing budget

Response rates as well as profit and loss can be displayed against each campaign to ensure the marketing budget is wisely deployed.

 

Minimise stock holdings

By closely matching supply and demand using historical campaign data, stock holdings can be reduced without affecting delivery. Promotions can be used to reduce stocks of slow moving products.

 

Quick catalogue production

Short product lists with images and prices can be can be printed or emailed very quickly in response to enquiries such as, “what other books do you have on this subject?”

 

Comprehensive catalogues

Full catalogues can be easily produced by transferring data direct to Quark, InDesign or similar third party products. A comprehensive select and sort process is provided to extract and format data with a variety of transport methods including XML.